Peak Fitness — 3.8x ROAS on Google & Meta
Peak was spending well and measuring badly. Fixing attribution first, then rebuilding the funnel, took return on ad spend from 1.4x to 3.8x across eleven locations.
Where they were when we started.
Peak operates eleven studios and was running a single national campaign for all of them, sending every click to one homepage. Reported ROAS was 1.4x, but nobody trusted the number — three separate conversion actions were set to primary, including a phone-number click that fired on page load.
The team's instinct was that the channel didn't work for them. The data was too broken to tell.
- One national campaign covering eleven distinct local markets
- All paid traffic landing on a single homepage
- Three primary conversion actions, one firing incorrectly
- No offline conversion import — in-studio signups invisible
What we actually did.
Fix measurement before touching budget
The first month involved no campaign changes at all. We rebuilt conversion tracking server-side, reduced primary conversions to one — a completed trial booking — and imported in-studio signups back into Google as offline conversions. Reported ROAS immediately dropped to 0.9x, which was the true number.
Split by geography, because the business is geographic
Eleven campaigns replaced one, each with its own budget, radius targeting and creative referencing the actual suburb. Three locations turned out to be profitable at four times the previous spend; two were structurally unprofitable and we recommended pausing them.
Build landing pages that match the ad
Each studio got a dedicated page with its own timetable, trainers, photos and directions. Booking conversion rate on paid traffic went from 2.1% to 6.7% — the single largest contributor to the final result.
We spent the first month making the numbers worse on paper. Without that, everything after it would have been guesswork dressed up as optimisation.
What changed.
Nine months in, blended ROAS sits at 3.8x on a budget 40% larger than when we started — with two unprofitable locations removed from paid entirely and that budget redistributed to the three that scale.
“We scaled across two markets with Agenteeka running our paid campaigns. ROAS has never looked better.”
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